Shenzhen Bohongchuang Information Technology Holding Limited
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Jinyi Cinema Shanghai belongs to Jinyi Cinema, one of the top five in China. Jinyi Cinema Shanghai, in turn, has 4 high-end cinemas, all located in the core CBD of Shanghai. In the very design phase, Jinyi Cinema Shanghai has determined to install LTI digital signage in all its 4 shops, which, they decided, would help to maintain a well-organized space, while facilitate the efficiency of new film promotion. It turns out to be very true that digital signage is more than capable in cinema where information publishing is an important part of its operation. Compared with the old information carrier of printed notice or roll poster, digital signage has the following revolutionary advantages:
Content can be HD video, image, audio or text, rich and vivid;
Instant publishing, no delay;
No printed paper, green and economical;
Integrated card reader and coupon printer can provide value-added service to clients;
Revenue from advertisement
In the 4 shops of Jinyi Cinema Shanghai, LTI 47”and 55”vertical signage are installed in ticket center, the central hall, waiting area, retail counter and corridor, serving for publishing info like new film clips, room guide, ticket pricing, entertainment, etc.
Apart from Jinyi Cinema, LTI digital signage and solution has served Chinese cinemas like China Film Cinema, Dadi Cinema, Xinhua Cinema and other brand chain cinemas in China.
