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interaction advertising player development

2017-08-25 16:04:38 yanjing
With the growth of market advertising demand in recent years, but also to promote the universal development of digital signage advertising machine. Advertising machine using audio and video, interactive text in the LCD screen, LED display shows more vivid, creative advertising, which LTI interactive advertising machine is the mainstream of the future. In the mature system support, LTI interactive advertising machine new applications have been developed to expand.
Why LTI interactive advertising machine is widely used in life:

This is from the interactive advertising machine features, consumers can touch the interactive function through the ad machine, self-operation to choose their own interest in the goods, choose to read the information in their own order, speed, etc .; even to complete the information query, coupons Printing, non-cash transactions, etc. This feature of the interactive advertising machine to a large extent enhance the consumer's shopping experience, enhance the consumer's shopping pleasure, so the number of goods in the transaction and the conversion rate has been improved. Shopping malls harvest profits, consumers shopping pleasure, which is the interactive advertising machine is widely used in the real cause of life.

For the LTI interactive advertising machine, in order to get rid of the limitations of the content, in addition to pay attention to "Internet", but also embrace the "exchange", the most typical representative is to focus on integration with social media channels. "The power of the masses is infinite", the content generated by the general audience will attract more audience participation, not only enhance the richness of the content, but also improve the audience's stickiness. With the support of high popularity, the implementation of natural information with less.

In the field of advertising, the importance of interactive applications is self-evident, but for now, the market is still in its understanding of the concept level, at the useful level, its value remains to be excavated, a significant sign is not The interactive advertising machine, which has been built, has become a "decent project". For example, some of the interactive advertising machines installed at the airport, high-speed rail stations and other places are highly focused on the task of unilateral information push and does not really attract viewers to interact with them.
LTI interactive advertising machine advanced:

Compared with the traditional advertising machine, interactive advertising machine is an important reason is the more important information push, sensitive, especially with the gradual expansion of the retail market applications, the necessity is even more outstanding. In the manufacturers to vigorously promote the LTI interactive advertising market demand is now constituted, the skills will give the user a greater improvement in the application of determination. It is foreseeable that, in the promotion of touch skills, interactive advertising machine will enter the real sense of the popularity of the period.

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